[Experience Club] US

By Dani Graicar Founder of PROS agency At this year’s festival, Meredith Whittaker, one of the most influential voices in digital privacy advocacy and president of the Signal Foundation, and Jay Graber, leader of Bluesky, showcased the power of women in technology. But one particular session continues to resonate in my mind: the conversation between

By Luiz Candreva Head of Innovation at Ayoo, Board Member, and Professor (FDC and HSM) SXSW is a battleground of ideas, an arena where trends emerge, collide, are deconstructed, and reconfigured before an audience that must navigate the chaos to extract value from them. The connections made in the hallways and between sessions are just

By Andrea Bisker Specialist in Consumer Sciences, Founder and CEO of Spark:Off, and Angel Investor “My SXSW 2025” has come to an end, but in reality, the festival never truly ends. It continues to echo, opening new possibilities and leaving questions unanswered. SXSW is not just an event about innovation and trends; it serves as

By Flavio Pripas Partner at Experience Club US   I have been attending SXSW since 2014. This 2025 edition marks my 11th participation (the only time I missed it was in 2020 when the event was canceled due to the pandemic). SXSW has become a must-attend event on my annual calendar. I use these intense