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Flow: The Psychology of Optimal Experience

Flow: The Psychology of Optimal Experience

Os princípios gerais da psicologia do alto desempenho voltada à felicidade e a uma vida repleta de fruição e conquistas
Elon Musk: the Quest for a Fantastic Future

Elon Musk: the Quest for a Fantastic Future

Central Ideas:   1 – At X.com, the idea was to abandon the slow-moving banks with their central computers, which
The Digital Transformation Playbook

The Digital Transformation Playbook

Rethinking your business for the digital age   Core Ideas: 1 – Maersk, a shipping company, started participating in conversations
12 Rules for Life: an antidote to chaos

12 Rules for Life: an antidote to chaos

  Central Ideas: 1- If your posture is bad, you will feel small and incapable. If you begin to align,
Noise: A Flaw in Human Judgment

Noise: A Flaw in Human Judgment

Central ideas:   1 – In similar cases for embezzlement, one defendant had been sentenced to 117 days in prison,
The Big Nine

The Big Nine

How tech giants and their autonomous machines may subvert humanity and plunge the world into a dystopia   Central Ideas:  
Creativity, Inc.

Creativity, Inc.

Overcoming the invisible forces that stand in the way of true inspiration, by Ed Catmull with Amy Wallace   Central
User-Centered Design

User-Centered Design

Travis Lowdermilk’s guide to user-friendly application development from user experience   Core Ideas: 1 – User-centered design requires us to
Crossing the Chasm 

Crossing the Chasm 

New economy guru Geoffrey A. Moore’s teachings on the marketing challenges startups face when selling disruptive products to traditional customers
What Would Google Do

What Would Google Do

How to meet the new requirements of a digital marketplace undergoing a rapid transformation process   Central Ideas: 1 –

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