Miami Freedom Park: The Future of Soccer and Business in South Florida

Experience Club US hosts a strategic immersion at Inter Miami CF’s new stadium, featuring an exclusive panel and a guided tour of the Freedom Park Experience Center

On June 25, Experience Club US will host a new edition of its Members Meetup in Miami, bringing together business leaders, executives, and entrepreneurs for an exclusive immersion into the growing business landscape surrounding the world’s most popular sport. One of the highlights of the event is a special panel, along with a guided tour of the Miami Freedom Park Experience Center—a space designed to showcase the vision behind the club’s ambitious new stadium, backed by Lionel Messi and David Beckham.

The event comes at a pivotal moment for the region. Soccer is rapidly becoming a key platform for international visibility, investment, and connection in South Florida. With Miami officially named one of the host cities for the FIFA World Cup 2026, momentum is building. And Inter Miami—once just an idea on paper a few years ago—has emerged as a powerful symbol of this transformation.

As Marcelo Goulart, CEO of Experience Club US, explains, this edition of the Members Meetup will take participants inside the Freedom Park Experience Center, located in the heart of Wynwood. There, members will explore every stage of the project: interactive models, exclusive videos, investment data, and a comprehensive view of what’s to come—a new urban innovation and entertainment district with a stadium, hotel, office buildings, restaurants, and vibrant public spaces.

A NEW URBAN AND SPORTS LANDMARK

Scheduled to open in 2026, Miami Freedom Park will become the new home of Inter Miami CF, occupying a strategic location next to Miami International Airport on the former Melreese golf course. The centerpiece will be a 25,000-seat stadium dedicated exclusively to soccer.

But this is more than a stadium. With a projected $1 billion investment, entirely funded by private capital, the development is a multi-use complex featuring a 58-acre public park, community soccer fields, hotels, business centers, a pedestrian boulevard with shops, restaurants, and entertainment venues. The project is expected to create over 15,000 jobs, establishing itself as one of the city’s major development engines for the coming decade.

“This is not just a modern sports arena—it’s an urban ecosystem focused on experience, hospitality, and connecting diverse audiences: residents, tourists, soccer fans, and investors alike,” says Goulart. “Experience Club wants to be part of this inflection point.” The goal is to explore how soccer is evolving into a global business and relationship platform—and how this directly influences the industries represented by the Experience Club member community.

Since Lionel Messi joined the club in 2023, Inter Miami has skyrocketed in global recognition. The result? A surge in fanbase, merchandise sales, ticket demand, and overall brand equity. But the vision goes well beyond the pitch. Miami Freedom Park will provide the infrastructure to support this new phase—giving the club a home that matches its ambition and the city a new international icon.

The 2026 World Cup, with matches scheduled at the Hard Rock Stadium, is accelerating the growth of soccer-related investments across the region. With a world-class stadium and international spotlight, Miami is strengthening its role not just as a tourist and sports destination, but increasingly, as a global business hub.